From a small charter company in Southern Italy to an integrated yachting ecosystem: Spartivento celebrates 25 years in business with a new visual identity designed to reflect the evolution of the brand and its vision of the sea.
Some milestones do more than mark the passing of time. They tell the story of a journey.
Spartivento’s 25th anniversary is exactly that: a story that began with charter, grew step by step, and has now become a benchmark for those who want to experience yachting with expertise, reliability, and care.
To mark this anniversary, Spartivento unveils its new visual identity: a more contemporary, essential, and dynamic symbol, created to accompany the brand into a new phase of growth.
This is not a break from the past, but a natural evolution. The way the brand tells its story is changing, while its vision remains the same: to offer authentic, professional, and tailor-made experiences at sea.
From a small local business to a yachting benchmark in the Mediterranean
Spartivento was founded 25 years ago as a small charter company in Southern Italy, with just a handful of boats and a clear idea: to make sailing holidays accessible, well-organised, and completely stress-free.
From that first intuition, a journey of growth began. Today, Spartivento has become one of the leading charter operators in Europe, with more than 140 sailing yachts and catamarans available for charter and 7 operational bases in some of Italy’s most popular coastal destinations.
This achievement has been built over time thanks to the trust of clients, boat owners, crews, partners, and collaborators, all of whom have helped transform Spartivento into a solid, recognisable, and well-structured company.
A new identity to tell a new chapter
A logo is never just a graphic element. It is the first way a brand presents itself, is remembered, and communicates what it has become.
Spartivento’s new visual identity was created to represent a more structured and dynamic company, one that operates across different areas of the yachting industry while maintaining a clear, modern, and consistent language.
The new symbol reflects the Group’s evolution with a more essential and contemporary style, without losing the connection to the story where everything began: the sea, charter, and the desire to guide every client towards a simple, safe, and memorable experience on board.
An integrated ecosystem built around a passion for yachting
Over the years, Spartivento has progressively expanded its scope, complementing its charter activity with an increasingly complete offering in yacht sales and nautical services.
Alongside sailing yacht and catamaran charters, the Group has developed an integrated range of services including yacht sales, consultancy, yacht management, services for boat owners, and projects dedicated to the luxury segment, such as SAILUXE, the brand specialising in luxury crewed catamaran charters with five-star onboard service.
Today, the company also manages a prestigious portfolio of some of the world’s most renowned yachting brands, spanning sailing yachts, luxury motor yachts, RIBs, and outboard engines: Beneteau, Lagoon, Jeanneau, Prestige, Honda Marine, and Highfield Boats.
This growth has transformed Spartivento into a complete yachting ecosystem, designed to support clients and sea lovers at every stage of their journey: from choosing their holiday to managing their boat, through to yacht purchase and personalised consultancy.
A new course, the same care as always
Over the past 25 years, many things have changed: the fleet, the destinations, the services, clients’ needs, and even the way people experience yachting.
What has not changed is the Spartivento approach: listening, expertise, and attention to detail.
The new visual identity tells precisely this story of balance between evolution and continuity. It is the mark of a brand looking to the future with an even clearer vision, while continuing to place the sea — and the people who choose to experience it — at the heart of everything it does.
